How Does Project Zero Work?
Some Brands are Skeptical of Project Zero, But They Want It to Succeed
Unsurprisingly, some people are skeptical of Project Zero. It’s an overdue anti-counterfeit measure, and it’s hard to know exactly how well it will work. But it’s important to note that brands are critical of Project Zero because they want it to succeed, not because they want it to fail.
Kevin Williams, the CEO of RGK Innovations made a similarly optimistic-yet-skeptical claim in an interview with Inc. Williams says that, while he loves the idea of Project Zero, he’s concerned that it will “have a boatload of unforeseen consequences.”
How Can I Check if a Company is Participating in Project Zero?
You probably don’t want to buy any knock-off products. That’s a fair assumption. So, it would be nice to know what brands are participating in Project Zero, right? Oddly enough, it’s difficult to find brands that are enrolled in the program.
