Answer to What Are Cento Size Starbucks April Fools Prank?
Cento size which is 100 oz of pure coffee. Huge isn’t it? Well, it is huge not only in listening but also in real. Starbucks recently announced regarding cento size Starbucks coffee. Starbucks always remain in limelight no matter what they do. They never fail in amusing their customers. Marketing strategies and their implementation are always in a unique way that grabs the attention of the public.
About What Are Cento Size Starbucks April Fools Prank?
Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegi and Gordon Bowker at Seattle’s Pike place market. Howard Schultz after his trip to Milan decided to covert a coffee bean store into a coffee shop serving espresso-based drinks. The research showed that people prefer the final product more instead of raw products. If someone gets a fine-made coffee then who will opt for coffee beans? For such reasons, Howard decided to covert the Starbucks coffee bean store to an amazing Starbucks Coffee. This does not mean they stopped selling coffee beans instead they decreased it. In no time they increased their franchise and became World’s one of the biggest coffeehouse stores.
Marketing Strategy of Starbucks:
Starbucks is a premium brand that targets the upper economic segment. The brand specifically targets customers that want peaceful places to drink their coffee. The customer segment is majorly professionals and youngsters. Starbucks never fail to satisfy its target customers due to this their customer retention rate is higher. Starbucks also segment its market based on Geographic and Demographic segment. Starbucks is known for their interactive social media content that is visually friendly and attracts customers’ minds. They tend to use no marketing yet marketing strategy.
Starbucks write the name of the customer on their coffee cup which they write with the wrong spelling. This thing customers upload on social media and to check their name’s mispronunciation, people visit Starbucks. These things benefit the company.
Cento Size Starbucks April Fools Prank:
Just as we think that what more Starbucks can give us? And they never fail to surprise us. Seems like Starbucks got a good sense of humour. Starbucks always stays in the limelight with their unique names for the size of the cup-like “Venti”, “Short”, “Tall”, and “Grande”.
On April fool’s day, Starbucks launched a new size “Cento” that has 100 ounces of pure coffee. “Cento” in Italian means 100 which also portrays the size of the cup of coffee. This is a dream for all the coffee lovers and starting price for “Cento” coffee is $175 and increases as per customization.
This amazed the customers and made them try. The issue that they faced was the health of their customers. It is injurious for health to consume 100 ounces of pure coffee. As it was a prank on the part of Starbucks it was a limited-edition drink which had a pro tip justifying Starbucks Humor was,” It might not fit into your car’s coffee holder so you need to reserve a seat for Cento and fasten it with a seatbelt to avoid the spill from the seat.”
This attracted customers and increased the sales of Starbucks. This prank got viral on Social media and comments were flooding from all around the World. This was an eye-catching prank by Starbucks. Later on, they also launched 124 ounces and 130 ounces coffee cups which is insane.
Starbucks will always bring something new into the house that will make you awestruck and that is indeed a good strategy to stay in limelight. This is a unique strategy that does not need any support from competitors’ mistakes, advertisement replies or anything. Common pranks promoting the brand are seen in many places but introducing something new in the brand that no one ever thought of is unique. It is a trial and error method because the prank can fail too which means the product might not get an appropriate reaction which was thought while executing the idea.
This experiment mostly gets success and so they give it a shot to understand the response. Based on this they plan their further techniques and strategies to engage their customer just like they promote the “Free coffee on Birthday” if the customer has a membership card. This increase their sales, members and most importantly customers.
A coffeehouse is not just a place for all but it is an emotion for many. Starbucks maintain such emotional connections effectively without any hesitation. They also go overboard for their customers. Probably this is the reason why Starbucks is known by all.
